Fear, misfortune and Kanye West: how Adidas lost its lustre | Financial Times
The Yeezy Effect: Dear Marketing Magazine...
The Yeezy World-Domination Plan Is Working | GQ
Adidas Is Wondering What to Do With $1.3 Billion in Yeezy Sneakers - The New York Times
Market demand for Adidas' Kanye West Yeezy products still there, analysts say - Portland Business Journal
The Adidas-Kanye West divorce bill is in: ending sales of Yeezy sneakers will cut expected profits at sportswear company by over a third | South China Morning Post