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Brand Archetypes: The Ultimate Guide (48 Examples)
Storytelling and Sports: Under Armour vs Nike (Part II) - Commetric
![Brand Archetypes: The Definitive Guide [36 Examples]](https://iconicfox.com.au/wp-content/uploads/2018/05/iconic-fox-atchetypes-hero-1.jpg "Brand Archetypes: The Definitive Guide [36 Examples]")
Brand Archetypes: The Definitive Guide [36 Examples]
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Brand Archetypes: The Ultimate Guide (48 Examples)
![Brand Archetypes: The Definitive Guide [36 Examples]](https://iconicfox.com.au/wp-content/uploads/2018/05/iconic-fox-atchetypes-outlaw-1.jpg "Brand Archetypes: The Definitive Guide [36 Examples]")
Brand Archetypes: The Definitive Guide [36 Examples]
Nike Brand Archetype. A Complete Case Study
Exploring the changing role of brand archetypes in customer-brand relationships: Why try to be a hero when your brand can be more? - ScienceDirect
